Who is using advanced analytics?

I have invited Fern Halper,  Partner at Hurwitz & Associates and an authority on analytics add her knowledge to my blog. The following is her request to fill out a short questionnaire about advanced analytics. We will post a summary of her findings.

Fern Halper

Advanced analytics is currently a hot topic among businesses, but who is actually using it and why? What are the challenges and benefits to those companies that are using advanced analytics? And, what is keeping some companies from exploring this technology?

Hurwitz & Associates would like your help in answering a short (5 min) survey on advanced analytics. We are interested in understanding what your company’s plans are for advanced analytics. If you’re not planning to use advanced analytics, we’d like to know why. If you’re already using advanced analytics we’d like to understand your experience.

If you participate in this survey we would be happy to send you a report of our findings. Simply provide us your email address at the end of the survey! Thanks!

Here is the link to the survey:
Click here to take survey